Before the words “urban wear” were ever used or considered for Hip Hop influenced fashion, sneakers always had its favor in the streets. Whether the fellas were rocking the various colors from suede Pumas and Adidas or just chillin’ with a simple pair of Chuck Taylor’s or Pro Keds , somebody is going to get some sporty gear to jump off the kicks. Sneakers always had the first and last say-so on dope gear. No hat, shirt, jacket, or jeans mattered when the kicks were wack. It did not matter if you wore a jacket priced at $600.00 because the whole look was wack. End of story!
Today we are going to check out Just For Kicks which is an excellent documentary on the sneaker culture and Hip Hop fashion. I personally found it very entertaining and intriguing as well as vital to the history of Hip Hop culture. The world of Hip Hop is deeply rooted and affiliated with dope ass sneakers since the beginning when B-Boys were first battling.Before Michael Jordon endorsed Nike into a worldwide sensation, the Hip Hop culture invented the phenomenon of sneaker culture.
When you watch Just For Kicks you will get the full scope of the fascination and reverence sneakers are to everyone in Hip Hop. Some of the faces you will see include Grandmaster Caz, Bobbito, photographer Jamel Shabazz, JDL, and DMC.
Before there was Cross Colors, Ecko, Karl Kani, Sean John, Phat Farm, LRG, or Rocawear, there were dope ass sneakers. Nothing but colors and flavors for your heart’s content, and don’t you ever forget that!